After owning a used car for a couple of years, I bought my first brand-new car in 1988. The used car had loads of features that never worked so I was happy to get rid of it. My new car had to have automatic everything and air conditioning, and it had to be cute. I never even test-drove it before buying it!
I had it until 2001 when I traded it in for a brand-new 2002 vehicle. It had the same bells and whistles as the other car, but with a CD player, too. I didn’t even own any CDs at the time! (The first CDs I ever bought were the Bay City Rollers Greatest Hits, and Andrea Bocelli’s Romanza).
In 2017, I traded in that car to buy my current vehicle. I felt ancient when they told me that cars don’t have CD players anymore! I now listen to the songs on my phone through the car’s speakers. There’s a push-button start and no “key”. It will do pretty much everything on its own if I let (I don’t - it’s just too weird!) so you no longer have to think when driving. I feel like I’m in a science-fiction movie sometimes.
I had my first new car for 13 years, and my second for 16 years. I’m thinking that in 15 years I’ll be trading this new car in for one that flies!
Yes, I think so too, Mllemass. Frankly, it’s not a very good ad, nor is their “It’s a human thing” slogan. It doesn’t make much sense, and the isolation you’re alluding to doesn’t help send the message. Even with all of B’s fabulous, charming, powerful story telling abilities, I think this ad is a bit of a train wreck. 😬. He even looks haggard and a bit grim, prolly b/c they shot it during the Ironbark weight loss period.
I thought the ad was kind of funny, mostly because he seemed so peeved throughout much of it, from his somewhat annoyed look when he sits down and the car doesn't quiet pronounce his name right all the way up to "Thanks Hector. That was fun." with "fun" sounding more like " fun/s "
Is there a target buyer/market segment that MG is aiming for? because I can't really figure out who exactly they are trying to reel in with this. BC fans...maybe, but they must be aiming wider, right?
It makes me think of the recent Mazda ads - in the past they were all about Zoom Zoom and selling the fact that Mazda's were not only stylish, they were fun to drive (I've got one and yes, yes they are) But the latest ads seem to be all about some creepy voiced hotel=Truvago guy knock off telling you to live big or dream or something while you drive your super super shiny Mazda down randomly zig zaggy roads so you can spin around waving your arms, then drive through puddles into cities chatting in computer voices while either being super serious and earnest or floating over fog while holding on to a red balloon. I'm not really getting it.