This is an old article which was originally posted by Entertainment Weekly.
But that brings up something I’ve been wondering about! At the TIFF premiere way back in 2017, Benedict and everyone else involved with the movie did lots of press, which is what always happens at TIFF. Those articles and interviews are usually held back until the movie comes out. For The Current War, some magazines did print their articles anyway, as if the movie had been released as planned. But what about all the rest? Will we get to see those interviews and photo shoots, or will they not bother? Or will they decide to start over and and do the press stuff all over again?
I won't post it here because there is nothing new. Actually it's almost a copy and paste of the Deadline article but there is this awful piece on The Telegraph about TCW delayed drama that read like a wet dream for the crazies! Seriously it paints BC as an Oscar hungry clown! Apparently he was only nominated thanks to Weisntein but lost because Redmayne’s “British charisma” is apparently so stunning that even evil Harvey couldn’t with it! It was a miracle than the fan fiction kind of writer forgot that BC married to a harpy and fabricated a pregnancy just to win the award! Such a shame because the title promising a Cumberbatch vs. Weinstein article. Something that probably never happened (although before the scandal BC, meanwhile he was promoting The Current War, did a podcast in which he talked about being humiliated by Weinstein because he sat with the 12 years a Slave group instead Weinstein’s August: Osage County stars during the SAG awards! That would had been an interesting behind the scenes feature!) but if the guy would had investigated a little he would had discovered that BC actually kindly resisted to do the Oscar campaign. Since the beginning he talked about not wanting to do it (to a fan so no links) and that he couldn’t do it because he preferred to work, ‘The Imitation Game’ is already being talked about in Oscar terms, and Harvey Weinstein, who loves Oscar campaigns, is putting it into cinemas in the US. Are you ready for the work that goes into that? ‘I’m not even sure I’m available for the work that has to go into that.’ Have you told Harvey Weinstein? ‘Oh yeah, we’ve had a few conversations, but it doesn’t seem to have registered. I still get calls about flying to America to do half an hour on a talk show. Harvey and I are friends because we want the same thing. He’s so smart, he’s brilliant. But the most important thing is that people see the film. The minute there’s a buzz about any film, the word “hype” arises and it pours water all over the flame. I just want people to see it and judge for themselves.’ www.timeout.com/london/film/benedict-cumberbatch-interview-im-not-an-overnight-success
Some professional award pundits commented at the time that he was doing a half-time campaign because indeed he was working on the other side of the world. The one campaigned very strong was Eddie Redmayne! I’m not saying he didn’t deserve the award or that he is not charismatic. He is! But the one who really wanted it was him! Also it’s ok if the guy didn’t like The Imitation Game or BC’s performance in it but suggesting that it’s a fact that it wasn’t award deserving is another thing. Yes, I’m sure the Wesintein factor helped it but if the three main NYT critics included it on their list of best actors they would like to be nominated and mythic Richard Corliss included him in his Top 10 performances of the year then surely he did something right in that film. Or they and the other critics who loved him were working for Weisntein? www.nytimes.com/2015/01/04/movies/awardsseason/oscars-2015-a-o-scotts-picks.html
At the end, he congratulates Mexican-American Gómez-Rejón for doing his own movie and claims it’s a victory for artists everywhere but again, made a cynic comment about how BC would not achieve his objective and won the Oscar or the nomination that surely Weinstein would had guaranteed! That’s the point, he sounds like one of those conspiracy theory crazy fans but of course, he is not! He is fabricating a “narrative” as they do because he has to attack the successful British star! That's all! Mexican guy is cool but succesful posh boy?! He would have done the same if he were talking about Redmayne but because the article is about a BC movie then he is the one cast in the role of untalented starlet! Even when facts contradict him! The “worst” thing that BC did during that campaign was to be photographed on Time Magazine cover! Some unprofessional award pundits still amazed that Weinstein did that: putting his star on that very important magazine cover BUT it’s not something that BC needed Weinstein to happen! That was actually his SECOND Time magazine cover! What about Daniel Day-Lewis going to the American Congress to talk about palsy? That was actually crazy and no one knew Day-Lewis then! Or all the other actors/directors that ACTUALLY own their American careers to Weinstein, from Judi Dench to Quentin Tarantino! Are all of them also frauds?
Well, anybody who knows the least little bit about BC knows better. He doesn’t work for the reward, the reward for him is the work. If he gets a little statue as a result of that work, he’ll accept it and be happy, but that’s not why he works.
I long for the days when there was a modicum of journalistic integrity in some circles.
It's a very lazy piece! The guy just fantasized about BC being jealous of Redmayne for winning the Oscar and immediately accepting to do another Weinstein movie just because it! I don't know why he accepted to do it but that was just fanfic! Then he just copied some quotes from Deadline article and finally congratulates Gomez-Rejon for fighting and at the end doing the movie he really wanted! So BC is the only person that accepted to work for Weinstein for awards? The director wanted to do art meanwhile BC just wanted an Oscar? What about all the stars before him? Again people like Daniel Day Lewis, Judi Dench, Tarantino, etc. own their Hollywood careers to him. That's not the case of BC.
I don't think there is anything bad with actors doing award campaigns. Weinstein indeed kind of invented them as he invented the much nastier and uglier tradition of using press to bad mouthing rivals. He isn't there anymore but both traditions are very alive. The last one reinforced by the dumb wokeism!
Just this year I was amazed how the two Mexican stars of Rome were everywhere! They didn't do too much round tables with other actors because Yalitzia Aparicio doesn't speak English but Netflix took them to virtually every party in town! They met and were photographed with everyone who was important from Tom Hanks to Lady Gaga! And it worked, they were not nominated to GG nor SAGs (they were there anyway!) but they were the big surprise and were nominated to the Oscar's! Good for them! but clearly the campaign was a job for them! BC also campaigned in 2014-2015 but he was mainly working for Sam Mendes (The Hollow Crown), he did the chats with other actors (something he has said he loves) and recorded a good number of interviews and posed for magazine photoshoots. He was in some events, of course: GG, the ridiculous Hollywood Awards, Palm Spring Festival and the Governors event (In which The Guardian reported he told them these classic words about the mood of the night, by the way: “You have to know your cutoff point. You can’t walk away from any of this weirdness unscathed.”) But if I remember well, he didn't do any of the Guild awards, including the actors one ( You know the ones were nominees could met most voters) and he skipped the Nominees Luncheon! That's the coolest one because that's where they take your photo with the other Nominees and he, well, isn't in that year's photo!
He’s very smart to titrate his experience with those things. It’s so easy (I imagine) with everyone gushing all over you to let it go to your head and make you think you’re a great big movie star instead of a humble actor. 😂
"As of September 24, 2015, Benedict Cumberbatch and Jake Gyllenhaal were in talks to play Thomas Edison and George Westinghouse, respectively, with Alfonso Gomez-Rejon (Me and Earl and the Dying Girl) eyed to direct the film."
So during 3015 BC was in the middle of doing Hamlet and already training for DS.
Plus he was already committed to another season of Sherlock.
So I think his dance card was kind of full at that time.😊
"You're going into the water... short-arse!" - Sherlock
He was attached to it early on. Before it was reported by Variety, THR and Deadline, I think The Tracking Board mentioned him and another possible director (I don't remember who!). Then they hired Gomez-Rejon and Gyllenhaal was also attached. Then Gyllenhaal was out and Shannon in...
He was also attached to Lost City of Z in 2015. That really hurts! He should had done it before Hamlet after it was moved a few times but he and especially Sophie were busy becoming parents! So yeah, it was a very busy year!