Starring Benedict Cumberbatch and Rachel Brosnahan, the film’s target audience will be men and women over 35. Male-driven films like The Marksman, Let Him Go, and Honest Thief were early standouts for the nascent days of new releases during the pandemic, suggesting Courier could be next in line. However, Roadside will not be distributing the film as widely as once expected — now going in an estimated 1,433 locations, and reducing the opening forecast range to between $1.5 million and $3 million.
With that film expected to play modestly compared to the more widely appealing family films at the top of the box office in recent weeks, a top three debut is possible, but not guaranteed, for The Courier. Raya and Warner Bros.’ Tom & Jerry look set to remain in the top two positions, respectively, leaving Chaos Walking in a potentially close battle for third. There could be room for over-performance on Courier‘s part in these days of unpredictability, but overall modest pre-release impact and late marketing have brought forecasts down to a more conservative level.
It seems it wasn't just less widely distributed that was it was originally suggested (during a pandemic!) but also it has very few showtimes!
This weekend's one new wide release is Roadside Attractions' The Courier. The Dominic Cooke directed thriller set in the 1960s stars Benedict Cumberbatch, Merab Ninidze and Rachel Brosnahan. Critical reviews for The Courier have been good. The Courier will be playing in 1,433 locations this weekend and will have Thursday night preview shows beginning at 7PM. Similar to the opening weekends of Boogie and Land in recent weeks, it looks like The Courier will be getting less showtimes per location on the average than many other recent wide releases. In general, modern historical period pieces tend to be tough sells at the box office (even under more favorable market conditions). A modest per-location average of $837 for the weekend would transfer into a fourth place debut of $1.20 million for The Courier.
Fourth goes to Roadside Attractions’ new wide entry thriller The Courier starring Benedict Cumberbatch and Rachel Brosnahan, which made $671K yesterday at 1,433 locations, on its way to a $1.95M debut. Pic has an 83% certified fresh rating on Rotten Tomatoes and earned an 82% positive score with a very good 62% definite recommend from Screen Engine/Comscore PostTrak audience exits. Fifty-seven percent guys showed up, 85% over 25 with 66% over 35 years old. Diversity demos were 72% Caucasian, 11% Hispanic, 8% Black, & 9% Asian. Courier played best on the East coast overall but their best market was Salt Lake City, I hear. The Dominic Cooke directed feature follows Cold War spy Greville Wynne and his Russian source who try to put an end to the Cuban Missile Crisis.
I think it's really good considering that it has a lot of things against it. It actually made more than the third place but maybe it was because the Thursday shows and that's why they are predicting a forth place. Anyway I hope it surprises and maintain the third place against another Lionsgate movie, a failed blockbuster that has 700 more theaters and added 112 this weekend! Yep, they gave it some extra theatres and put The Courier in just a few.
Lionsgate’s Chaos Walking in weekend 3 saw a $574K Friday, -11% for a 3-day of $2.1M, -5% at 2,132 (+112) for a $9.6M running cume.
Roadside Attractions’ The Courier opened to $2.012 million this weekend in 1,433 theaters for an okay $1,404 per-theater average. In normal times, that would be an expectedly lousy debut for an under-the-radar old-school studio programmer, but that it pulled in this opening this weekend counts as a minor win on a Covid-curve. Dominic Cooke’s surprisingly gripping and nuanced Cold War thriller, about a run-of-the-mill salesman (Benedict Cumberbatch, as good as he’s ever been) roped into engaging in espionage just prior to the Cuban Missile Crisis, is exactly the kind of star vehicle everyone says Hollywood never releases. Its just a damn good movie featuring a strong star performance sans any IP or franchise attachments.