MG (Morris Garages) India said it has roped in British actor Benedict Cumberbatch as its brand ambassador, on Wednesday.
The company, which is gearing up to launch sports utility vehicle 'Hector' in the middle of this year to kick off its journey in the country, said the acclaimed actor will be the face of MG India.
"As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages," MG India Managing Director and CEO Rajeev Chaba said.
Benedict has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG's commitment to technological innovation, Chaba added.
On his part, Benedict said: "I have grown up seeing and reading about MGBs and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be a part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.
Two years ago, I bought a new car that can be controlled remotely from my phone. I have never set it up!
All these innovations are totally wasted on me. It was only a few months ago that I figured out how to open my garage door from inside my car! And I’m embarrassed to admit that I learned only a few weeks ago that “navigation” is just a fancy word for “map”! I was always grumbling that the navigation system is kind of useless if you don’t have an address to type in, so I never used it. Then one day I touched it by accident and a map appeared showing the street I was on. And as I drove, a little arrow (my car!) moved along. The names of surrounding streets popped up, too, so you can figure out where you need to go without having to drive around looking at street names. I’m sure it does much more, too, but I’m pleased with myself for finally discovering this!
I had my previous vehicle for years before I knew that there was a light in the back cargo area. My cousin was loading something into my car one night and asked if he could turn on the light. I said to him “Sorry, there’s no light back there. What a pain!” - and then he reached in and switched the light on. Ha! For years, I’d been fumbling around back there when looking for stuff in the dark, when it turned out that the light had been switched off the whole time.
Lol, Mllemass. I must admit I’m a practicing Luddite. I have never wanted a satnav system. Just look at a map! I drove from Denver to St. Paul once without a map. It was easy. Get on the highway, make a left at Des Moines, and bingo! You’re there.
I don’t want to talk to my car or my house, thank you very much. I don’t want some gizmo that’s going to spy on me and send information to the government or (even worse) advertisers. I also don’t want a fancy refrigerator that’ll yell at me we’re out of eggs, a hair dryer that controls my bathroom, a thermostat that thinks it knows how cold I am, or any other of these “helpful” little gadgets they’re selling these days.
I have a friend who bought a fancy new car with all the gizmos, and there’s something with the remote “key” that if it’s too cold, she can’t start her car. How helpful is that?
They’re just complex toys that will get messed up somehow, anyway. There. I said it.
My car comes with alerts to warn me that I’m about to hit something.
The first time I drove it to my parents’ house, I was backing out of their driveway when I started hearing beeps. There were cars parked on the street on the right and the left of the driveway, as well as across the street, directly opposite the driveway. None of that is unusual in any way. It’s a very quiet street with very little traffic, and I’ve backed out of that driveway hundreds of times with no problem at all. But this time, the beeping began and I panicked and slammed on the brakes. I had no idea what my car was warning me about! Once I saw that there was no danger, I continued to turn onto the street. I learned that the beeps differed, depending on the “danger” surrounding me. So my car kept thinking I was about to hit three different parked cars and was beeping like crazy.
It was taking me so long to get onto the street that a girl walking her dog had to stop and wait for me to go (another beep!), and a car had started to drive down the street, approaching where I was blocking the road (more beeps!).
I know that those alerts are meant to be helpful, but they have -so far- never alerted me to something I didn’t already know. I was thinking of disabling them, but that would be stupid. So now I just talk/argue with those beeps (“Yes! OK! I know that car is coming! Calm down!”). It was particularly bad last winter when my car went through a phase when it beeped every time I drove it, even if I was on a deserted road. I discovered that the sensors were covered with snow/ice, so they thought I was so close to another object that I was permanently in danger.